Quality Real Estate Photography
- 87% of home buyers find photos to be the most useful feature in their online home search.*
- According to Redfin, homes with high-quality photographs sell 32% faster than homes with standard photographs.
Aerial Photography
- 73% of homeowners say they are more likely to list with an agent who uses drone photography.*
- A report by MLS found that listings featuring aerial images sold 68% faster than those without.
360-Degree Virtual Tours
- With more than 90% of home buyers searching online for properties, floor plans and virtual tours rank highest amongst most useful features.*
- 92% of home buyers prefer to view a 360-degree virtual tour before visiting a property in person, according to Zillow.
- According to Realtor.com, homes with 360-degree virtual tours receive 49% more qualified leads.
Property Floorplans
- According to Zillow, floor plans are the 2nd most important feature on a listing and correlates highly with capturing potential leads.
- Adding a floor plan to a real estate listing can increase click-throughs from buyers by 52%.*
- 93% of buyers say they are more likely to spend time looking at a property with a floor plan.*
Walkthrough Video Tours
- According to a study by Domain, listings with video receive 403% more inquiries than those without.
- 85% of buyers and sellers prefer to work with an agent who uses video.*
- Homes with video tours can capture more serious buyers and reduce the time a property is on the market by 20%.*
*Based on research from The National Association of Realtors (NAR)